Don LaFontaine, the king of movie trailer voiceovers, has died. Here’s a thing about him:

LaFontaine has been absolutely iconic in recent years. See, for example, his self-lampooning GEICO ad.

And he’s by no means alone: Five Guys in a Limo features four other movie trailer voiceover talents. Also, the guy appearing on the Comedian trailer is Hal Douglas, not LaFontaine — but both are know for using the “In a world …” line that has become a shorthand for this kind of thing.

Via Accordion Guy, MetaFilter and Scalzi.

Update: In this Washington Post tribute to LaFontaine, every fucking paragraph begins with “In a world …” Okay, we get it. (Via Kottke.)