I don’t know, maybe the reason that iPhone users on the Rogers network are using far less data than expected is because Canadian customers, remembering stories of monthly phone bills running four or five figures thanks to data usage, are terrified of going over the limit, and are holding back accordingly.

In the first four weeks after the iPhone launched in Canada July 11, Rogers says 95 per cent of customers used less than 10 per cent of their plans’ data allotment. … In the first four weeks of usage, 95 per cent of customers used less than half a gigabyte and 91 per cent used less than 200 megabytes. Only a single customer exceeded the 6 GB threshold, [Rogers spokeswoman Liz] Hamilton said.

People scared of exceeding the limit will generally buy more than they need. But changes are afoot to address these usage patterns: Rogers’s iPhone plans will become less generous in the fall, but they will cap data charges at $100 a month no matter how much you use. And data plans will be unlimited for the first three months, and can be changed, so that people can find out for themselves how much data they would normally use if they weren’t holding back. Both go some ways to addressing the problems with limited data plans I outlined two months ago. Unlimited data would still have been easier for all concerned in practice, even if Rogers has a corporate allergy to it: it would not have saturated the network — not on a device with WiFi — and it would have put users at ease. Via MacNN.