Awesome awesome

This is the most pressing question from the new Mac ads: In “WSJ”, is the PC (played by resident expert John Hodgman) referring to a review in the Awesome Awesome Computer Review Weekly Journal, or is he referring, with a bit of a stammer, to the Awesome Computer Review Weekly Journal? I’m sure that confusion happens a lot on the newsstands. You’d think the two publishers would have a sit-down over it or something.